Identify greenwashing risks across communications, data, and processes

Greenwashing risk does not arise solely from individual marketing messages. It often emerges from inconsistencies between data, strategy, operations, reporting, marketing, sales activities, and communication approval processes.

We conduct greenwashing risk audits to identify gaps between environmental claims, available evidence, actual performance, and internal control mechanisms.

Who is it for?

This service is designed for organizations that:

• actively communicate ESG, climate, or sustainability commitments;
• publish sustainability reports, targets, and environmental commitments;
• use environmental messaging in marketing, tenders, or sales materials;
• lack a consistent review process across business units;
• want to reduce reputational, regulatory, and business risks;
• are developing Green Claims governance processes;
• need to assess consistency between communications, data, and actions.

Scope of support

• review of corporate, product, and marketing communications;
• identification of high-risk claims;
• review of data, methodologies, assumptions, and supporting evidence;
• assessment of consistency between communications and actual actions;
• review of future targets and progress reporting;
• analysis of organizational responsibilities and approval processes;
• identification of documentation and control gaps;
• greenwashing risk assessment;
• recommendations for corrective actions.

Project outcomes

The organization receives:

• map of potential greenwashing exposure;
• inventory of identified inconsistencies;
• risk assessment of selected communications;
• recommendations for improving content and supporting evidence;
• corrective action priorities;
• governance and approval process recommendations;
• documentation guidelines;
• foundation for Green Claims management standards.

The Synergist approach

We assess the entire communication lifecycle, from source data and methodologies through internal approvals and publication. This helps distinguish isolated communication issues from systemic governance weaknesses.

Experience

Our approach combines experience in ESG data, GHG emissions, decarbonization planning, climate risks, organizational governance, and business communications.