Build environmental communications based on evidence and context

Credible environmental communications should be understandable, precise, evidence-based, and transparent about limitations and assumptions. They should clearly distinguish between achieved results, ongoing initiatives, and future ambitions.

We support organizations in developing communications related to products, services, emissions, decarbonization programs, and environmental performance. We help translate complex methodologies and datasets into credible business communications.

Who is it for?

This service is designed for organizations that:

• communicate environmental impacts of products and services;
• publish climate targets and decarbonization plans;
• respond to requests from investors, banks, customers, and business partners;
• prepare marketing, tender, sales, or corporate communications;
• need consistent language across organizational units;
• want to establish Green Claims approval processes;
• need training for teams involved in preparing or approving communications.

Scope of support

• communication strategy and audience assessment;
• review of supporting evidence and data;
• definition of claim boundaries and scope;
• drafting and reviewing environmental communications;
• differentiation between achievements, current activities, and future goals;
• preparation of methodology explanations and disclosures;
• terminology standardization;
• development of Green Claims governance procedures;
• preparation of checklists and templates;
• workshops for marketing, ESG, compliance, and sales teams.

Project outcomes

The organization receives:

• verified or revised environmental communications;
• recommendations regarding content and presentation;
• language and evidence guidelines;
• Green Claims review checklist;
• communication approval process model;
• governance recommendations;
• documentation templates;
• training materials;
• guidance for ongoing communication reviews.

The Synergist approach

We combine sustainability expertise, data analysis, and organizational governance. We help organizations communicate exactly what the evidence supports, without exaggeration and without omitting essential context.

Experience

Our advisory services draw on experience in sustainability, ESG, GHG emissions, decarbonization, climate risks, business communications, and organizational process design.