Verify whether environmental claims are accurate, substantiated, and verifiable

Claims about the environmental impact of products, services, or organizations should be based on reliable data, clearly defined boundaries, and evidence that supports the content of the communication. Vague statements, missing context, or excessive simplifications may lead to misinterpretation and increase greenwashing risk.

We conduct Green Claims audits by reviewing environmental statements, their presentation, and supporting evidence.

Who is it for?

This service is designed for organizations that:

• use environmental claims in marketing, tenders, proposals, or corporate communications;
• communicate carbon reductions, climate neutrality, recycled content, or other environmental attributes;
• launch products or services with environmental positioning;
• want to review communications before publication;
• receive questions regarding the basis for environmental claims;
• need stronger documentation supporting environmental statements.

Scope of support

• identification of environmental claims;
• assessment of scope, precision, and clarity;
• review of consistency between claims and supporting evidence;
• assessment of missing contextual information;
• review of comparisons, targets, and reported achievements;
• evaluation of environmental labels, graphics, and symbols;
• identification of claims requiring revision or removal;
• development of communication recommendations.

Project outcomes

The organization receives:

• inventory of reviewed Green Claims;
• risk assessment for each claim;
• identification of missing evidence or contextual information;
• recommendations for revisions;
• examples of more accurate wording;
• list of supporting documents required;
• input for internal approval processes.

The Synergist approach

We assess not only individual statements but also their context, scope, and evidential basis. We evaluate whether stakeholders can correctly understand the claimed environmental benefit, its boundaries, and supporting data. Where needed, our advisory review can be complemented by legal assessment from qualified legal specialists.

Experience

The methodology draws on our experience in ESG, GHG emissions, decarbonization, reporting, and business communications.